Marketing

Social media changes constantly and as a business we are deluged with expert advice varying from authentically valid to downright ludicrous. The landscape of social media can be quite daunting and many just throw their hands up without doing the...

Consumers now more than ever feel they need a stronger connection with the companies they engage in business. Interestingly, I have noticed more and more corporate surveys are heavily modified with questions about “how do you feel this company...